For nearly the last 10 years, I have been lucky enough to be part of a lot of conversations about how the check-in process would evolve. People---Technologists, Hoteliers, Industry leaders said that the front desk was a dinosaur, technology needed to be created to better harness a mobile check in process, many travelers don’t want to be bothered to stop at a desk. Yes, customers will download an app so they can leverage mobile key and my personal favorite statement—your guests want the power of choice. You get the idea. Oh, by people, I kinda meant me.